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Deconstruction of A Chair CEU with Alex Shuford III

23mar3:30 pm5:00 pmDeconstruction of A Chair CEU with Alex Shuford IIISARASOTA

Event Details

Join Alex Shuford, President of Century Furniture, for Deconstruction of a Chair, a visual and verbal CEU presentation that has become a long and impactful tradition for Century.

This “peel back” will demonstrate how every component works together to create comfort, beauty, and quality.

Using a box cutter, he will dissect a chair, layer by layer, to discuss the construction materials, why they are used, and how they compare to competitors materials and construction techniques in fine upholstery.

part of the Grand Opening Day of Celebration


Alex Shuford, III is the President and CEO of Century Furniture and Rock House Farm Family of Brands, Inc, the parent company of Century, Hickory Chair, Highland House Furniture, Hancock & Moore, Jessica Charles, Maitland Smith and Cabot Wrenn.


(Thursday) 3:30 pm - 5:00 pm


Rock House Brands by IDS - Sarasota

1779 Independence Blvd., Sarasota, FL 34234